Today’s companies see virtual reality as having a greater scope for adoption. Augmented reality, or the technique of superimposing digital artefacts on the physical world, is sweeping the globe, and every industry is attempting to capitalize on this sophisticated real-time piece of innovation. The car industry is one such niche. This is one of the fastest growing verticals, with the trillion dollars’ market value.

Automobile manufacturers are attempting to bring conventional cars onto this new network as we embrace more innovations in our lives. Vehicles are becoming more intelligent, to the point that a person no longer has to use the owner’s manual to find out how anything works.

This technology is a win-win scenario for everyone involved. Let’s take a closer look at how augmented reality is changing the entire car market and positioning us for the future.

AR technologies in the automobile industry that are useful to businesses:

  1. Reshaping the designing and manufacturing process
  2. Creating a full-fledged distribution experience
  3. Improving driver safety and the driving experience

Reshaping the designing and manufacturing process

AR technology has the potential to make the automotive design process easier. 3D versions of the modelled vehicle can be projected in the physical world by design engineers. Person feature architecture and functionality may be evaluated within the AR model. It helps to streamline the production process. The technology allows design engineers to compare various vehicle styles, colors.

Creating a full-fledged distribution experience

Jaguar, Range Rover recently launched an augmented reality advertising campaign wherein customers could test drive the Range Rover Velar SUV with the help of a smartphone camera. Businesses can use AR technology to create a ‘digital showroom’ that will enable customers to virtually check and test out different automobile models in the comfort of their homes.

The car dealership can project the car’s 360-degree experiences and a driver can walk around as if it were a live vehicle using SLAM (Simultaneous localization and mapping) technology.

Improving driver safety and the driving experience

An augmented reality dashboard can be used to provide additional information to drivers without blocking their vision. This can include the vehicle’s speed, the road’s traffic patterns, and the vehicle’s condition.


Self-driving cars and transportation vehicles are the way of the future. Companies are doing detailed studies into how to make self-driving vehicles more accessible and safe in terms of safety. Many organizations have demonstrated autonomous vehicle trials that have been competitive. Others are innovating by incorporating virtual reality into automobiles. Melbourne researchers are trying to create a whole driverless ecosystem. Augmented reality is one of the most promising developments of our day.